SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Why seo is important ? how does it work ?
A technical audit looks at absolutely every element on the site that can impact your SEO performance.
If you have a large website with thousands of pages of content, then it’s definitely worth doing a content audit.Next Process
When it comes to technical SEO, there’s a lot to think about, including:
Everything must work togetherNext Process
Keyword research remains incredibly useful.
You need to understand how people search, what people search for, and how search engines use keywords to serve results.
I highly recommend reading Roger Montti’s excellent guide, How to Do Keyword Research for SEO: Everything You Need to Know.Next Process
You need a content strategy. The following strategy has worked for many of my legal clients: