Search Engine Optimization

Driving more traffic to your website by increasing rank in different search engines.

What is SEO?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

  • Search
  • Engine
  • Optimization

SEO Explained

Why seo is important ? how does it work ?

Audit

technical audit looks at absolutely every element on the site that can impact your SEO performance.

If you have a large website with thousands of pages of content, then it’s definitely worth doing a content audit.

Next Process

Technical SEO

When it comes to technical SEO, there’s a lot to think about, including:

  • Index status.
  • Crawl budget.
  • Crawl errors.
  • Internal links.
  • Sitemaps.
  • Site/page speed.
  • Redirects.
  • Broken links.
  • HTTPS.
  • AMP.

Everything must work together

Next Process

Keyword Research

Keyword research remains incredibly useful.

You need to understand how people search, what people search for, and how search engines use keywords to serve results.

I highly recommend reading Roger Montti’s excellent guide, How to Do Keyword Research for SEO: Everything You Need to Know.

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Content Strategy

You need a content strategy. The following strategy has worked for many of my legal clients:

  • Foundational content: This is your core content that targets your main keywords and topics. Create content that is about your services or products (your “money” keywords)
  • FAQ content:Create pages that answers common questions your audience is likely asking using Google.
  • Authoritative content: Let your clients create content to demonstrate their expertise and authenticity.
  • User experience: Think about ways to enhance your content (e.g., using visuals), your website navigation (e.g., linking to other relevant pages on your website), and calls to action (e.g., free consultation, make an appointment, content download).

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Content Writing & Editing

You as a client  may want to write their own content, or you may want you to do it.

Either way, you content will be optimized.

Next Process