Your marketing plan translates strategy into execution and always begins with a strategic vision of your customer experience and their needs. It should articulate a clear understanding of your brand positioning and then define offers relevant for your audience. Only then can you gain a realistic understanding of the nitty-gritty tactics and metrics, along with the requisite budget, resources and timeline to successfully achieve your organization’s objectives.
Great websites add great values to your business. From wire-framing to
PSD designing, we do it all.
Jumping into anything without a content marketing plan in place is akin to walking down the street with a blindfold on. 100 percent would not recommend. Taking the time to organize your thoughts and define your goals will save you from a lot of headaches and back-tracking later on in the process.Next Process
Your strategy is the guiding light for all upcoming stages. In the simplest terms, your strategy determines what content you’ll create and where it will live once it’s ready for distribution. It also ties back to your goals, addressing why you’re creating such content and what it’s intended to achieve. Finally, your content marketing strategy should outline how you’ll measure success, including which KPIs you’ll track.Next Process
Social Media Optimization is essentially using social media as a catalyst to grow your company’s online presence. Where some companies tend to just set up a profile on Instagram, Facebook or Twitter to be where their customers are, SMO is about strategically creating, building and maximizing your social media plans to connect with your target audience. SMO allows you to:
You’ve probably heard the saying, “Content Is King” when it comes to marketing. Content drives social media. You can’t succeed with social media marketing without sharing quality content.
There are two types of content that you can publish on social media:
Ideally, your strategy should have a mix of both.Next Process
The time you post is just as important as what you post. What’s the point in sharing an amazing photo on Instagram if nobody sees it? Here are some tips to optimize your social media posting schedule.Next Process